HOW WE CUT LEAD COST BY 80% FOR A HIGH-TICKET COACH WITHOUT SACRIFICING HER LIFESTYLE
[IN ONLY 12 MONTHS WORKING PART-TIME]
When Sian Burton met us
She had tried 4-5 ad agencies before
She had built a strong brand
She had a proven high-ticket offer
But she knew she could scale further without sacrificing time with her kids
When Sian Burton met us she had worked with 4–5 ad agencies. She had been told that $50 cost per lead was "just how it is." She had already built a strong brand and proven high-ticket offer and she knew she could scale her business without giving up time with her kids, but she was having trouble cracking the lead generation at a lower cost.
Sian was proud of the brand she’d built, Success Without Sacrifice™, but living it was starting to feel impossible. Her funnel was unpredictable. Leads were poor. Income was volatile.
Every month, she had to decide between chasing growth or protecting her lifestyle. Agencies gave her excuses, not strategy. Ad costs climbed, results stalled, and confidence dropped.
The Problem
Sian recognized that she couldn’t keep spending $50 per lead on people who wouldn’t convert. She was interested in working with an agency that could bring strategy, collaboration, and real answers - not just push buttons and hope for the best. We began with an audit of her existing ads to see if there was truly an opportunity to grow her list with the right people, without spending more or sacrificing her time. She’d been burned too many times before and was skeptical we’d be any different.
So we did a free, no obligation, no strings attached audit and here's what we found...
High Lead Cost
Her cost per lead was unmanageable. She was paying up to $50 per lead with very few converting. There was no plan or strategy in place to bring that cost down or improve efficiency.
Low Quality Leads
The messaging wasn’t resonating with her true ideal client, and the targeting was inconsistent. This resulted in 80% of her leads being a poor fit for her high-ticket program.
Low Conversion Rate
There was no structured funnel or nurture path. Traffic was being sent to disconnected assets with no follow-up, so leads were dropping off without ever being given the chance to convert.
The Solution
We first audited her ad account and in that process discovered the CPL issue, which was caused by poor targeting and weak messaging.
We immediately advised that regardless of who she moved forward with, she’d need a strategic offer-to-audience match to lower costs and increase conversions.
Further in the audit, we found disjointed funnel components and no nurture in place, so leads were being wasted. There was a clear opportunity to build a full funnel ecosystem with lead magnet optimization, omnipresent retargeting, and nurturing content.
Additionally, her ads were relying on guesswork instead of data, so we introduced KPI forecasting, funnel conversion tracking, and strategic scaling plans to ensure long-term growth. When we began working together, we rebuilt her ad and funnel strategy to deliver high-quality leads consistently - without requiring more time from her.
The Results
Cost per lead dropped by over 80% from $50 to an average of $9.38 within the first few months, which makes scaling her list financially viable.
Lead quality rose dramatically from only 20% of leads fitting her ideal client profile to 66% of leads being a good fit, resulting in higher conversions with less effort.
She doubled her business revenue in under 18 months, all while working part-time, and is now forecasting her first $1M year with clarity and confidence.
In less than 18 months, she doubled her coaching business revenue and now has a predictable growth engine that she can run part-time without compromising her lifestyle.
Increased Conversions
Her funnel now converts between 2% and 5% on high-ticket sales, allowing her to confidently forecast revenue.
80% Lower Cost Per Lead
She is now consistently hitting her monthly revenue targets with reliable lead quality, better fit clients, and lead costs that are 80% lower.
Doubled Revenue
She doubled her revenue while working part-time and building her business around her family. Her business is sustainable and in alignment.
Here are the services we provided to get Sian Burton these results
Facebook and Instagram Ads Strategy
We rebuilt her ad strategy from the ground up, refined her targeting, created new creatives, and managed the campaigns based on real-time performance.
Funnel Optimization
We optimized her funnel to guide cold traffic through to becoming leads and ultimately ideal clients.
Omnipresence
We used Sian’s best content in retargeting ads to build trust and authority automatically, warming her leads for conversion.
Copywriting
We helped reposition her messaging so it connected with her true ideal client—the kind of person who was ready for her high-ticket offer.
Lead Magnet Refinement
We optimized her Practice Growth Accelerator Quiz to convert colder traffic and generate quality leads efficiently.
Strategic Forecasting
We built out a system of ad-spend-to-revenue forecasting so she could confidently scale while staying in control of her growth.
Results like these are replicable. How do we know? Because it's what we live and breathe.
We help high-ticket coaches fill their programs using Facebook and Instagram Ads so that they can scale predictably and stay aligned with their personal lifestyle goals.
Curious if your business can get results like this? Find out on a free strategy call to see if we can help your business grow through paid traffic.
We Help High-Ticket Coaches Fill Their Programs With Paid Traffic
You know paid ads are the key to growth, but you don’t have the time or strategy to make them work.
If you’ve ever tried running ads before, you already know how expensive and confusing they can get when you don’t have the right support.
We let coaches focus on what they do best by taking the entire process off their hands.
We’ll optimize your funnel, run your ads, optimize your messaging, and refine your targeting until we’ve created a lead generation system that just works.
The reason it works lies in the integrity and caliber of our team - we won’t even offer to work with you if we’re not confident we can get you the results you’re after.
AS SEEN ON
Deep Echo is an agency that specializes in strategic ad management for high-ticket coaches. As a data-driven team, we create ad campaigns with consistent outcomes and a proven method.
In addition to tactical services like ad creative, retargeting, and funnel optimization, we excel at strategic clarity that lets you scale with confidence while staying in alignment with your values.
Danny, founder of Deep Echo, is a straight-talking, results-driven ads strategist who's helped countless coaches, consultants, and course creators just like you transform their businesses with the power of these platforms.
The CACE (Connect And Convert Ecosystem) Framework is a dynamic, multi-channel approach that makes your marketing work smarter, not harder.
By leveraging a strategic Facebook and Instagram Ads ecosystem in combination with email and other touch points, the CACE Framework puts you miles ahead of the competition.
This isn't just another "tactic" or "hack." It's a proven, comprehensive framework that can revolutionize your marketing and transform your business.
We combine the right team, with the right method, to get the right clients results.
Paid Ads to generate high-quality leads
Lead Magnets to capture interest and build your list
Funnel Optimization to convert leads into clients
Retargeting Strategy to build trust and authority
Messaging Strategy to attract and close right-fit clients
Please note that you need to be willing to invest in your own ad spend to get results from paid traffic - no tire kickers please! We work with businesses who believe in their businesses and are ready to take action.
System Audit
We audit your existing assets to identify what’s working, what’s not, and where the opportunity is hiding. This saves time and avoids wasted spend.
Core Offer Clarification
We clarify your core offer, your best lead magnet, and your ideal audience so we can connect the right message with the right person.
Proven Funnel Build
We build a lead generation and nurture funnel that brings people in and warms them up without you needing to be constantly "on."
Ad Campaign Build
We create and manage your ads using our proven systems, adjusting weekly based on performance data - not guesswork.
Strengthen Authority
We implement omnipresence retargeting to establish your authority, build trust, and prepare leads to buy.
Report, Optimize, & Forecast
We track, measure, and optimize the full funnel to ensure long-term scalability with clear ROI forecasting.
Don't Take Our Word For It...
Hear It Straight From Our Clients
AFTER 4-5 AGENCIES, I WAS READY TO GIVE UP ON FB ADS
2 X SELL-OUT LAUNCHES & EVERGREEN
BEST DECISION I’VE MADE FOR MY BUSINESS.
AFTER 4-5 AGENCIES, I WAS READY TO GIVE UP ON FB ADS
Sian Burton
Danny and his team worked tirelessly to get a good result. My cost per lead has dropped from $50 to around $6-$7 and everything in my business has changed as a result.
BEST DECISION I’VE MADE FOR MY BUSINESS.
Catherine Morgan
Danny’s knowledge and expertise is the best in the business. I wouldn’t hesitate recommending him to anyone.
2 X SELL-OUT LAUNCHES & EVERGREEN
Caroline Stevens
The attention to detail is superb and he keeps you informed of the process every step of the way. He thinks of things I never would have by myself.
£1M IN SALES AND A 50X RETURN ON MY AD SPEND
ADDED THOUSANDS OF THE "RIGHT PEOPLE"
BRILLIANT CONVERSION RATE
£1M IN SALES AND A 50X RETURN ON MY AD SPEND
Caroline Strawson
I’ve worked with Danny and the team on four launches, totaling over £1M of sales, with a combined ad spend of no more than £20K. A 50x return on my investment - absolutely amazing! And now I get to reinvest that into the business and increase the impact we have.
ADDED THOUSANDS OF THE "RIGHT PEOPLE"
Lisa Johnson
The campaigns Danny and his team have run for us have really helped
with brand awareness, and we’ve added thousands of people to our
email list since we’ve been working together. But more importantly,
they’ve been the right people.
BEST DECISION I’VE MADE FOR MY BUSINESS.
Michael Happell
They’ve also helped me remove the element of luck from my marketing, with their data-driven approach, I'm always able to justify the spend and track the return on every investment.The results were fantastic, with a brilliant conversion rate from challenge to purchase.
Remember When We Said We Could Do It Over And Over Again?
Generated a 58x return on ad spend for a high-ticket business coach
This business coach overcame five failed ad manager relationships and a £27K loss before finding a team that aligned with her values. With Deep Echo’s help, she grew her list with the right audience, ran two 7-figure launches, and scaled her reach without compromising lead quality or trust.
Generated a 5x return on investment for a book-writing coach
This author and speaker was at risk of exhausting his existing audience without a scalable lead source. With Deep Echo’s help, he expanded his reach, sustained high engagement, and removed “luck” from his launches while feeling fully supported by a strategic, transparent team.
Generated 378 paid signups and 3X return on ad spend for a cake business coach at under £1 CPL in just 6 months
This baking educator grew her list from 2,500 to 9,000, achieved a record-low 35p cost per lead, and turned ad traffic into paid challenge signups, new members, and a six-figure launch. More importantly, she found a team she trusted to grow her mission and who now feel like part of her own.
Generated over £1M in sales for a trauma-informed coach at 50X ROAS in under 12 months
This therapist and educator had grown organically but needed paid traffic to scale her message globally. With Deep Echo’s help, she turned a £7.5K ad spend into a £458K launch, followed by four more launches totalling over £1M while reaching thousands more women and creating real, lasting impact.
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We believe in hard work, adding value and serving others. And that’s what our programs are designed to help you do. We cannot and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.